Our Philosophy

Effective communication through the written word is more important than ever. Reading website content is the most common method used today to find out about services, products or organizations. Whether you are a business or not-for-profit organization, your website is your public face, and artfully crafted content is essential to a powerful first impression.

Hard copy documents are far from extinct. Brochures, annual report letters and newsletters are still used, and their effectiveness also requires thoughtfully written content. Effective writing is important to other projects, as well. Grant applications and business plans, for example, come to mind. My name is Bonnie Spiro Schinagle, and my company, Business in Writing, will help you craft written material letting the world know what your business or organization offers.